When you purchase goods from us, we collect:
Your first and last name, e-mail address, payment information including card details, and postal address to fulfil your order.
When you sign up to receive general newsletters or personalized newsletters and/or offers by e-mail, we collect:
Your first and last name and e-mail address to send you newsletters and/or e-mails about our products and services and other e-mails you have signed up to receive.
Your country, gender and age to customize personalized e-mail messages.
Your preferences for selection of clothing, based on purchase history, in personalized e-mail messages.
If you sign up for general newsletters, you will receive general newsletters about Carhartt’s products and promotions by e-mail. If you sign up for personalized newsletters and/or offers, you will receive customized messages by e-mail, based on your profile which is formed of the data you have provided to Carhartt for this purpose. You don’t have to sign up to receive e-mails or give us any of the personal information listed above, but if you don’t, you might not receive our optimal customer experience. But that is your choice – and we respect that.
We also collect:
Your purchase history with us, which is used to maintain a record of your purchases.
Any information, including your image, displayed in user generated content that you provide us consent to use via social media, such as by using #mycarhartt on Flowbox
Your contact history with us, which is used to better support you when you call, e-mail, or contact us. Plus, it helps with training our customer service staff to serve you better.
Information about the technology or device you use and how you connected with us. This helps us to improve our site and provide the best experience available and gives us information on how best to protect our site for your safety.
Information we collect by automated means:
When you interact with our site, we obtain certain information by automated means, such as cookies. We may use these automated technologies to collect information about your equipment, browsing actions and usage patterns. The information we obtain in this manner may include your device IP address, other identifiers associated with your devices, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of site visits. For more information about the processing of information we obtain by automated means, please visit our Cookie Statement.
We process your personal information for the following purposes:
for the preparation and performance of our services, including the purchase of goods from us
in order to send you information;
in order to establish, exercise or defend our legal rights; or
in order to fulfil our statutory obligations.
We will collect and process your personal information for the above purposes if:
we have obtained your consent;
to fulfil a legal obligation imposed on us;
for the preparation and performance of an agreement with you, in this case we can only provide our services if you provide us with the necessary personal data; or
we have a legitimate interest to do so including:
Marketing
Managing Customer Relationships
Securing our IT Systems
Performing Data Analytics to improve our products, website, and other processes
Developing new products; and
Fulfilling our obligations under the law.