CARHARTT WEBSITE PRIVACY POLICY

We collect information directly from you when you fill out forms, sign up to receive news or offers or other information from Carhartt, register for our Groundbreakers Loyalty program, respond to a survey, send used items into Carhartt ReWorked, contact Customer Service through email, text, chat, or phone, or make a purchase from Carhartt. The information collected or processed as a result of these interactions is limited to the information that you provide directly, and includes:

• Name and contact information (address, e-mail address, phone number);
• Payment information (including credit or debit card number, security code, expiration date and billing address);
• Demographic information (such as age or gender);
• Purchase history and merchandise preferences;
• Groundbreakers loyalty information including username, password, and security questions/answers;
• Any other information that you choose to provide, such as through our “Contact Us” feature, or other communications directed to Carhartt.

Additionally, when you visit our Site Carhartt will deploy technologies such as cookies, web beacons, pixels, service logs, etc. which operate as you browse our Site. For clarity, a “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device in order to uniquely identify the visitor and/or to store information or settings related to that user or browser. A “web beacon,” also known as an internet tag, pixel tag, or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. Carhartt also may use other automated technologies which track your browsing actions and usage patterns on our Site (including clicks, user inputs, scrolling activity, access times, and pages viewed). These technologies help us (1) remember your information so that you don’t have to re-enter it; (2) track your session and use of your shopping cart; (3) track and understand how you use and interact with our Site; (4) tailor the Site to your preferences and usage; (5) measure the usability of our Site and the effectiveness of our communications; (6) enable personalization of marketing that is more relevant to you; and (7) otherwise manage and enhance our products and services, and help ensure they are working properly.

The information we collect through these tools includes:

• IP Address;
• Unique device identifier;
• Geolocation information;
• Web browser characteristics;
• Device characteristics;
• Operating system;
• Language preferences;
• Referring URLs;
• Clickstream data;
• Dates and times of website visits.

Many browsers and mobile devices provide you with the ability to control how your device and browser share certain device data through their privacy and security settings. If you decline or otherwise restrict or disable these automated collection technologies through browser tools and plug-ins you may not be able to use all of the features of our Site.

If you are in the European Union (“EU”) or United Kingdom (“UK”), you can adjust your cookie settings as described in the “Your Rights and Choices” section below.

We use the information that we collect about you to:

• Provide our products and services;
• Process and fulfill orders:
• Communicate with you, respond to inquiries, contact you about the status of an order, and offer customer support;
• Provide you with offers and other communications that you’ve requested;
• Establish and manage your Carhartt.com and Groundbreakers loyalty accounts;
• Personalize your experience on our Site or through direct communications, such as email or SMS;
• Advertise and market our products and services, including providing personalized advertising directly to you or through our advertising partners;
• Manage your participation in surveys, sweepstakes, promotions, or other programs;
• Perform analytics (including website analytics, market research, trend analysis, financial analysis, and the anonymization of personal information);
• Operate, evaluate, and improve our business (including the development of new products and services, enhancing, improving and analyzing our products and services; managing our communications and customer service function, improve the effectiveness of our advertising and personalization; and other internal business functions;
• Maintain and enhance the safety and security and prevent misuse of our Site, products and services;
• Exercise our rights and remedies and defend against legal claims;
• Protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
• Comply with and enforce legal requirements, industry standards, and Carhartt policies.

If you choose to provide a photo or image through Carhartt’s image sharing portal that image may be displayed on our website or otherwise used on social media, in newsletters, or in future marketing campaigns.

There may be times when we collect other information for additional purposes, and in those circumstances specific information will be provided to you about that use at the time of collection.

For individuals in the EU and UK, we rely on the following legal bases to process your information:

• Our legitimate business interests in: providing and improving our products and services; communicating with you; offering customer support; administering your account (including loyalty accounts); administering surveys, sweepstakes, promotions or other programs; ensuring the security of our Site, products and services; exercising our rights and remedies and defending against legal claims; and protecting against fraud and other criminal activities;
• Fulfilling our contractual obligations, such as where you have made a purchase;
• Complying with applicable legal requirements; and
• Your consent, where required by applicable law, such as in order to send you marketing communications in the EU and UK.

Subject to applicable law, to the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law. We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects.

Our advertising process, which includes the use of third-party advertising services, may result in your seeing our ads on other websites that you visit. The placement of these ads may occur due to a variety of reasons, including our targeting users of a particular website, personalizing advertising based on your browsing history and inferred interests with Carhartt. Additionally, our advertising partners may have additional information about you from their own cookies, web server logs, and other similar technologies that they have deployed on their own sites or elsewhere on the internet that they leverage to improve their ability to tailor advertising to your individual interests.

Our Site is not currently designed to respond to “do not track” signals from browsers.

To learn about how to opt-out of interest-based advertising in the U.S., please visit www.aboutads.info/choices and www.networkadvertising.org/choices..

We share the information we obtain with the categories of third parties described in this Privacy Notice. We share this information with our other Carhartt affiliates in the United States, Mexico, EU and UK. We also engage a variety of vendors and other entities who perform services on our behalf, such as website hosting, data analytics, advertising, customer service, payment processing, and other similar services. In all of these cases, we take steps to ensure, through appropriate oversight and contractual obligations, that the vendors are required to maintain reasonable security measures to keep your information safe, and are prohibited from using it for their own purposes or for any purpose other than those for which we have provided personal information to them, and in alignment with this Privacy Notice.

We do not sell or share your data with any entity to use for their own purposes.We may also disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to legitimate requests from government agencies, such as law enforcement authorities; (3) to establish, exercise, or defend our legal rights; (4) in connection with an investigation of suspected or actual illegal activity; or (5) otherwise with your consent or as directed by your representation.

We reserve the right to disclose any personal information we have about you in the event we sell or transfer all or a relevant portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).

We transfer the information we collect about you to the United States and countries outside of the country in which the information originally was collected, including the jurisdictions in which our affiliates and vendors operate. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will implement appropriate safeguards to help ensure that we protect that information.

If you are located in the EU or UK we will comply with applicable legal requirements to provide adequate protection for the transfer of personal information to recipients in countries outside of the EU or UK that have not been recognized as providing an adequate level of data protection. In this event, we will implement appropriate safeguards, including the Standard Contractual Clauses (SCCs) and UK Addendum to the SCCs.

Users can unsubscribe from our marketing emails by following the “Unsubscribe” link at the bottom of our emails and can unsubscribe from our SMS text messaging communications by replying “STOP” to those text messages.

Depending on your jurisdiction of residence, you may have certain rights related to your personal information, which may include the following:

• The right to confirm that we are processing your personal information and request access to personal information we maintain about you;
• The right to request correction of inaccurate personal information we hold about you;
• The right to request erasure (deletion) of your information;
• The right to request that the processing of your information is restricted or to object to such processing;
• The right to opt out of the sale of your personal information or its use for targeted advertising (in some jurisdictions);
• The right to request that we send you the information that you have provided to us in a structured, commonly used and machine-readable format and to request that we transmit such information to another data controller; and
• If we have obtained your consent for the processing of your personal information, the right to withdraw such consent at any time.

You may also lodge a complaint relating to our processing of your personal information with the supervisory authority in your jurisdiction.

For more information about how to exercise those rights please review the information in the How to Contact Us section of this Privacy Notice below.

For Texas Residents: You may appeal our decision with respect to a request you have submitted by emailing us at Just_Ask_Us@carhartt.com with the subject line “Texas Privacy Rights Appeal”.

For Users in the EU and UK: You may also learn more about our cookie use by reading our Cookie Statement and modify your cookie preferences by visiting our Cookie Consent mechanism.

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

To the extent required by applicable law, we keep the personal information we obtain for the period reasonably necessary to achieve the purposes described in this Privacy Notice, plus a reasonable period to comply with the applicable statutes of limitation or if otherwise required under applicable law, unless a shorter retention period is required by applicable law.

Our Site and other services are meant for a general adult audience and is not directed to children under 17. If you are a parent or legal guardian and think your child has given us their information, you can contact us through any of the methods listed in the How to Contact Us section of this Privacy Notice to request we delete it.

For your convenience and information, our Site may provide links to other online services, and may include third-party features such as apps, tools, widgets and plug-ins. These online services and third-party features may operate independently from us. The privacy and security practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy policies of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by Carhartt, we are not responsible for these third parties’ information practices.

We may update this Privacy Notice from time to time and without prior notice to you in order to reflect changes to our relevant practices. We will indicate at the top of this Privacy Notice when it was most recently updated.

United States and Canada

If you have any questions or concerns about this Privacy Notice or how your information is processed, you may contact us using the Contact Us feature on our website. You can also email us at Just_Ask_Us@carhartt.com, call us at 1-800-833-3118, or write to us at:

Carhartt, Inc.
5750 Mercury Drive
Dearborn, MI 48126

To submit a request relating to your personal information, including to opt out of the sale of your personal information, click here or call us at 1-800-833-3118. To opt out of the use of your personal information for targeted advertising please use our Cookie Consent mechanism.

To help protect your privacy and maintain security, in accordance with applicable law, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we may verify your identity by requiring you to sign in to your account. If you do not have an account with us and you request access to, correction or deletion of your personal information, we may require you to provide any of the following information: your name, email address, postal address, phone number, and a recent order number. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

EU and UK

Carhartt, Inc. is the data controller for the processing of your personal information.

If you want to exercise any of your rights outlined above, or have a question, complaint, or concern about how your data is being processed you can contact our Customer Service team at privacy@carhartt.com , by phone at +441223790199, or via www.carhartt.com.

You can also contact our data privacy team and Data Protection Officer directly by sending us an e-mail at privacy@carhartt.comor through Customer Service via the www.carhartt.com website.