press release
April 9, 2024
Carhartt Force Sun DefenderTM Series Enhances UV Protection, Outworks the Heat
New series combines legendary Carhartt durability with UPF 50+ protection to block 98% of harmful UV radiation from reaching the skin
DEARBORN, Mich., April 9, 2024 - To help all hardworking people stay cool, fight sweat and stay protected from the sun's harmful UV rays, Carhartt, America's premium workwear brand since 1889, has launched the Force Sun DefenderTM series - its lightest performance gear solution to battle the heat and sun.
The Force Sun DefenderTM line combines the workwear brand's trusted durability with UV protection tough enough to withstand tasks ranging from the jobsite to the great outdoors. Built to get the job done in the sun, the series is engineered to deliver UPF 50+ sun protection and block 98% of harmful UV rays from reaching the skin. Additionally, each piece features Carhartt's ForceĀ® and FastDryĀ® technologies, designed to wick away sweat, keep you cool and fight odors.
āAt Carhartt, we pride ourselves upon serving and protecting hardworking people every day, no matter the task, condition or season,ā said Susan Hennike, chief brand officer at Carhartt. āThis innovative series embodies our dedication to the health and safety of workers in need of sun protection tough enough for the jobsite. For us, Force Sun Defender is more than just workwearāit's a commitment to equipping the workforce with the resources they need to stay protected against the elements and create their own histories.ā
With new colorways ā such as Coral Glow, Gulf Blue, Lilac Haze, Sedona Orange and more ā the new Force Sun DefenderTM series offers full body protection with new pieces in men's and women's styles, including:
- Force Sun DefenderTM Lightweight Long-Sleeve Hooded Graphic T-Shirt (Men's)
- Force Sun DefenderTM Lightweight Long-Sleeve Hooded Graphic T-Shirt (Women's)
- Force Sun DefenderTM Lightweight Long-Sleeve Logo Graphic T-Shirt (Men's)
- Force Sun DefenderTM Lightweight Long-Sleeve Logo Graphic T-Shirt (Women's)
- Force Sun DefenderTM Lightweight Short-Sleeve Logo Graphic T-Shirt (Men's)
- Force Sun DefenderTM Relaxed Fit Lightweight Shirt (Men's)
For more information on the Force Sun DefenderTM series and to learn how Carhartt is investing in product innovation for all hardworking people, visit Carhartt.com/Force-Sun-Defender.
ABOUT CARHARTT
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.