0
 

press release

September 27, 2021

Carhartt Launches New SuperDuxā„¢ Collection for Hardworking People Who Love the Rugged Outdoors

Classic outerwear line reintroduced for todayā€™s outdoor enthusiast

Dearborn, Mich. (Sept. 27, 2021) ā€“ Over the last 18 months there has been an increasing number of people finding their way back to the land, spending more time outdoors, discovering new passions and re-igniting old ones. Which is why Carhartt, the leading name in workwear, brought back its SuperDuxā„¢ line of versatile outerwear thatā€™s born from work and built for play.

Introduced by Hamilton Carharttā€™s son, Wylie Carhartt, the original SuperDux line was launched in 1930 and featured a variety of waterproof products for hunters and fishermen alike. Today, this highly functional gear ā€“ including a variety of jackets, vests and bibs for both men and women ā€“ is perfect for fishing, hiking, camping or any outdoor excursion. The SuperDux line truly represents the intersection of classic Carhartt durability and technical outdoor performance.

ā€œCarhartt has been building outdoor gear for hardworking people since 1930,ā€ said Alex Guerrero, Senior Vice President, General Manager, Global Product at Carhartt. ā€œWith our newly updated SuperDux line, consumers get a one-of-a-kind combination of fabric and features that offer the versatility and functionality for the outdoors, but grounded in the durability they expect from our brand.ā€

Each piece in the new SuperDux line features Carharttā€™s Rugged FlexĀ®, Rain DefenderĀ® and Wind FighterĀ® technology ā€“ making it built to stretch and move with you, and adding an extra layer of protection against outdoor elements. The gear also features the look of traditional duck with either a lighter nylon fabric (35% weight reduction) with 3M Thinsulateā„¢ for warmth without added weight or a unique, nylon stretch shell laminated with a dense Sherpa to keep warm while offering a softer touch. The Carhartt SuperDux collection includes:

  • Relaxed Fit Insulated Traditional Coat (Menā€™s and Womenā€™s)
  • Sherpa-Lined Detroit Jacket (Menā€™s)
  • Relaxed Fit Sherpa-Lined Active Jac (Menā€™s)
  • Relaxed Fit Sherpa-Lined Jacket (Womenā€™s)
    All jackets feature storm cuffs for added protection, an adjustable drop-tail hem for a custom fit and coverage and a variety of secure pockets.
  • Relaxed Fit Sherpa Lined Vest (Menā€™s)
  • Relaxed Fit Insulated Bib Overall (Menā€™s and Womenā€™s)

Bib Overalls feature a Sherpa-lined top, Thinsulate down the leg, and CORDURAĀ® reinforced kick panels for maximum wear and tear protection. The womenā€™s bib overall also includes a zippered drop seat.

To learn more about the Carhartt new SuperDux line or its history, visit www.carhartt.com.

ABOUT CARHARTT, INC.

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,500 associates worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

MEDIA CONTACTS

Carhartt.com, Sr. Public Relations Manager, Amy Hellebuyck, (313) 749-6322 ahellebuyck@carhartt.com

Zeno Group, Wes Richter, (312) 826-3582, Richter@zenogroup.com